Throughout this Policy, we refer to the term “Personal Information.” “Personal Information” means data which identifies, describes, or could be linked to an individual, such as a name, birthdate, postal address, email address, telephone number, driver’s license number, Social Security number or other government-issued identification number, credit card number, or other unique identifiers.
Personal Information does not include anonymous or aggregated data that can no longer be used to identify a specific person, even if combined with other data. Also, we may collect information related to businesses, companies, institutions, or other entities rather than individuals (“Business Information”). We do not consider Business Information, such as title, employer’s name, work email, work phone number, work address, and other similar business information, to be Personal Information.
Information we Collect
We collect information about you in two ways: 1) directly from you; and 2) indirectly from you via your use of the Site.
Information Collected Directly From You
When you contact us using our Site or use the Site’s forms at time of purchase or joining our online Wine Club, we will collect certain Personal Information about you so that we may adequately respond to your inquiry or offer services to you such as your first and last name, postal address, email address, and phone number. Although we limit access to certain pages, please utilize the privacy settings for additional security features by logging into your account.
Information Collected Indirectly from You
When you visit our Site, we may automatically collect information about your visit and maintain that information in our web server logs, which are records of the activities on our Site. The cookies automatically capture and store the information electronically. Examples of the information we may collect include: Internet Protocol (IP) address; browser type and language; Internet Service Provider (ISP), referring and exit websites and applications; operating system; date/time stamp of activity; clickstream data; whether you are a first-time or a returning user; links you clicked on while in the Site; and your flow and navigation path through the Site. At our discretion, we may use this information in a deidentified and aggregated fashion to help us administer the site, analyze its usage, protect the website and its content from inappropriate use, and improve your Site experience.
We use technologies, such as “cookies,” so we can remember certain information about you, including your preferences, or recognize you when you return to the Site. Cookies also help us compile aggregate data about Site traffic and Site interaction so that we can improve our Site and protect our Site from fraud. A cookie is a text file that is stored on your computer. As text files, cookies cannot read information on your hard drive, run programs, or deliver viruses to your computer. Most browsers are set to accept cookies automatically. You can set your browser to decline all cookies automatically or to prompt you for a response each time a cookie is offered. If you decline cookies, you may find that you cannot access all our Site’s features. During your browsing session, we use “session” cookies to store information and monitor Site function. These session cookies are installed during your browsing session and are deleted when the browsing session has ended.
Our Site is not directed at children. We do not knowingly collect Personal Information from children under the age of 16. If you are a parent or guardian and believe your child has provided us with Personal Information without your consent, please contact us by using the information in the “Questions and Contact Information” section, below, and we will take steps to remove such Personal Information from our systems.
Use of Personal Information
We only use your Personal Information for the original purposes it was given and to further our business interests, such as to transact business, to provide information about our company and products, and to communicate with Site visitors. Personal Information is used also to provide you with a more enjoyable, convenient online experience. We may use your Personal Information to send you requested information, to personalize content for you, to compile, analyze, and better understand user data, demographics and behavior, and to detect, investigate, and prevent activities that may violate our policies or be illegal. We may also use your Personal Information to communicate with you about products and services we believe you might find of interest and to administer marketing materials and surveys in which you might participate.
We also use the information automatically collected about you during your use of the Site, as described above, to improve the effectiveness of our website, operations, mobile experience, or marketing efforts, to prevent against fraud and theft, and otherwise to protect our Site’s visitors and our business.
Our employees and agents may view your Personal Information to perform their jobs and address your needs. We authorize their access to your Personal Information on a need-to-know basis to provide you with our products or services, or for one of the other reasons listed in this section, and always in connection with a contractual obligation to protect the privacy of that information.
We may provide your information, a third-party vendor who partners with us to operate our store on the Site. The third party may be given the Personal Information identified above to allow us to complete your purchase of products or services. The third party may use that information provided by Tarpon Cellars to complete your purchases and orders and deletes that information once orders are complete.
We may also use information you provide to us to communicate with you in the future. If you do not wish to receive such communications, you may opt out by emailing us at firstname.lastname@example.org.
Disclosure of Your Information
We will not sell, rent, or lease any information we collect from you to others. We will not make your Personal Information available to any unaffiliated parties, except as follows:
To employees, contractors, agents, website vendors, and/or contractors who may use it on our behalf or in connection with their relationship with us;
To our affiliates, service providers, and third-parties for marketing purposes, building targeted ad campaigns, and completing your order of products or services.
To others, including law enforcement, if we believe such release is reasonably necessary to comply with law or legal process; if reasonably necessary to protect our operations, customers, or users; detect, prevent or otherwise address fraud, security, or technical issues; protect the rights, property, or safety of others; in a matter of public safety or Policy; or as needed in connection with the transfer of our business assets (for example, if we are acquired by another firm or if we are liquidated during bankruptcy proceedings). In the event of an insolvency, bankruptcy, or receivership, your Personal Information may also be transferred as a business asset.
In addition, we may share aggregate, non-individual information, incapable of identifying a person, with third parties for lawful purposes. We will not otherwise disclose any of your Personal Information except when we have your permission or under special circumstances, such as when we believe in good faith that the law requires it or under circumstances described in this Policy.
Access and Consent to Use of Your Personal Information
If you believe that the Personal Information that we have collected about you is incomplete, inaccurate, or not up to date, or if you would like to review and/or request changes or deletion of that information, please see the contact us at email@example.com.
Security of your Personal Information
We are committed to protecting the information we receive from you. We take appropriate security measures to protect your information against unauthorized access to or unauthorized alteration, disclosure or destruction of data. To prevent unauthorized access, maintain data accuracy, and ensure the correct use of information, we maintain appropriate physical, electronic, and managerial procedures to safeguard and secure the information and data stored on our system. While no computer system is completely secure, we believe the measures we have implemented reduce the likelihood of security problems to a level appropriate to the type of data involved.
Links to Other Websites
Changes to the Policy
From time to time, we may change this Policy and will notify you of material changes by posting the changed or modified Policy on our Site. Any changes will be effective immediately upon the posting of the revised Policy unless otherwise specified.
Questions and Contact Information
If you have any questions, wish to access, correct, or amend your Personal Information or unsubscribe, want to register a complaint or simply want more information, you may contact us at: firstname.lastname@example.org.